Forrester eCommerce
APRIL 10, 2018
Brands know that video resonates with their buyers, but if you’re new to producing video, the format can be daunting. There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […].
RTP blog
APRIL 10, 2018
By Adam Blair, Executive Editor When your advertising slogan is “Just the right amount of wrong,” and your commercials feature a combination of kinky S&M imagery with bunnies, puppies and kittens romping through the halls of your hotel, you just can’t have a boring chatbot. That’s why the Cosmopolitan of Las Vegas created Rose, a bot that is “witty, sassy, bossy and confident — exactly who you would want to show you around Las Vegas,” according to Mamie Peers, VP of Digital Marketing for the
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Forrester eCommerce
APRIL 10, 2018
The CIOs of SAP customers need to pay close attention to the vendor’s announcement earlier today with details on how it intends to modernize its software licensing model. Please don’t think that “software licensing” is an esoteric topic that you can delegate to someone a level or two down in your organization. It isn’t. There […].
Bootstrapping Ecommerce
APRIL 10, 2018
This guide will take you through the steps of understanding what Amazon FBA is, how it works and how you can start selling through it. The post The Beginner’s Guide to Selling on Amazon with Amazon FBA: 2018 Edition appeared first on Bootstrapping Ecommerce.
Speaker: Jason Cottrell
Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.
Forrester eCommerce
APRIL 10, 2018
As a B2C marketer, do you know how you should spend your technology budget? Where should you invest and from which technologies should you divest? These questions can keep marketers up at night as they think about ways to provide contextually relevant experiences to their consumers. However, nearly two dozen Forrester colleagues and I just […].
ecomdash
APRIL 10, 2018
As an online retailer, you know the struggle with abandoned shopping carts all too well. Find out how to implement five Facebook retargeting ads that combat abandoned carts and help recover those lost sales. Read more. The post 5 Facebook Retargeting Ads That Combat Abandoned Carts appeared first on ecomdash.
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Klaviyo
APRIL 10, 2018
Segmentation is the cornerstone of effective digital marketing. It gives us the ability to cluster our customers into small groups to whom we can send highly targeted, personalized communication. In fact, segmentation is so effective that in January of this year, Klaviyo customers earned 11x higher revenue per recipient on segmented emails vs. email blasts to their entire mailing list.
Retail Technology Review
APRIL 10, 2018
Online retailers need greater automation in the warehouse to help meet delivery schedules during peak periods and to improve customer service, shows independent market research from Conveyor Networks.
Klaviyo
APRIL 10, 2018
Businesses and marketers who want to conquer the luxury consumer market need to learn the new rules of communication, localization and design if they want to be successful. From established luxury brands like Louis Vuitton , to new brands like Sugarfina , selling exclusivity online has become a requirement for high class companies that want to stick around.
Salsify
APRIL 10, 2018
It's not just Alexa. Amazon has launched a growing array of private label branded products, and it's probably not much of a surprise to learn that most of these products sell pretty well on Amazon. So what can your brand team learn from the success of Amazon's private label brands?
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Webbula
APRIL 10, 2018
Here at Webbula, we talk a lot about why it is important for businesses to regularly keep up with email hygiene in order to deploy a successful email campaign, but. The post Attention Bloggers: Why You Should Clean Your Email Lists appeared first on Webbula.
OrderDynamics
APRIL 10, 2018
Advanced Omni-Channel: Hub and Spoke. Ok, you have your omni-channel retail systems running. As a matter of fact, you have full and detailed inventory visibility online, right down to the store and shelf level. Your pickup in-store is driving store traffic by the minute. Furthermore, ship-from-store is up and running. Your work is done, right? Yes … … … maybe.
Demac Media
APRIL 10, 2018
There are many benefits to having the right backend systems in place that will facilitate profitable sustainable growth for your business. However, when looking at Integrated eCommerce Systems to leverage it’s imperative that you note how well your different systems play together. Not every backend system is compatible with every core platform, and of course the integrations you need largely depends your size and business needs ( do you have a technology roadmap?
Smile.io
APRIL 10, 2018
Have you ever really thought about what’s the best way to reward your customers for their loyalty? While you could stick to traditional methods such as giving 10% back on all purchases, you could also offer new and exciting experiences of access to an exclusive event. Understanding the difference between these transactional and experiential rewards is the key to deciding which type is most valuable to your customers.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Payoneer
APRIL 10, 2018
Editor’s note: This is a guest post from Gregory Elfrink, Director of Marketing of Empire Flippers. Selling your business, whether it is your first one or just one of dozens, is always an intimate process. The time to sell it always comes down more to an art than science. There is no one-size-fits-all for when you should sell your business; instead, you have to align that timing with what you are trying to accomplish.
Kissmetrics
APRIL 10, 2018
Facebook Messenger currently has more than 1.3 billion monthly active users. Not only that, but 2 billion messages are sent back and forth between end users and businesses every month. This is a huge opportunity to move consumers through the sales funnel and to boost your sales. Now that Facebook Messenger has introduced the ability to purchase products directly through the app , the opportunity is even larger than before.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Optimizely
APRIL 10, 2018
Does this sound familiar? Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. You want to send out a compelling sale offer to drive traffic to your site and convince people to buy high heels. Seems simple? Not quite. In order to do that, you need access to your customer data. You have to know who has purchased women’s shoes in the past year, along with anyone who has browsed those products on your site or liked shoe-related social
Kissmetrics
APRIL 10, 2018
** Click here to check out Sherlock – our recently released product on Product Hunt now **. User engagement is the lifeblood of every SaaS business. Whether you run a light, freemium prosumer app; or a heavy, enterprise B2B app – the success of your business is dependent on the engagement level of your user base. This is because the business model of SaaS is based on retention.
Sailthru
APRIL 10, 2018
While many legacy retailers talk of digital innovation but are slow to adopt and adapt, the beauty industry is doing far more than just putting lipstick on the pig. The industry is transforming by embracing personalization , augmented reality, and virtual reality to acquire new customers and grow long-term relationships. At Shoptalk in Las Vegas, the CEOs of both Ulta and Glossier spoke on the main stage about modernizing the customer experience, which is, in many cases, helping beauty brands ou
Ecommerce Platforms
APRIL 10, 2018
It's not always easy to sell digital products and services globally. Sometimes you get stuck dealing with international fees, while other times you find out that some customers aren't able to pay in their own currencies. FastSpring works to change all that, seeing as how it provides a full-stack ecommerce platform with subscription support and a wide range of currencies and languages.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ChannelAdvisor
APRIL 10, 2018
Catalyst Americas can be a whirlwind. The two-and-a-half-day event — taking place next week from April 17 through 19 — is jam-packed with e-commerce inspiration, insight and industry networking. But like any other conference, there are right and wrong ways to experience it. It pays to be proactive. It’s best to get your bearings beforehand and chart your course, rather than show up, become overwhelmed and miss out on key opportunities.
Heartland
APRIL 10, 2018
Do you really KNOW your business? Do you understand why customers come back through your doors? (Or don’t.) Do you collect the right data? And are you prioritizing how you use that data every single day to drive decision-making? Do your metrics help you take strategic actions that improve the health of your business?
Bamboo Rose
APRIL 10, 2018
Political upheaval in the form of new tariffs have retailers on edge. Last month, President Trump imposed a 25 percent tariff on steel imports and 10 percent on aluminum (excluding imports from Canada and Mexico) with potential to enforce tariffs reaching as high as 45 percent on goods imported from China. The tariffs have spurred […]. The post Trump’s tariffs and trade wars have retailers talking appeared first on Bamboo Rose.
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